Virginia SOL 11.C.3.B
The Standard
Demonstrate understanding of multimodal literacy by identifying and evaluating elements such as authorship, format, audience, content, and purpose.
Virginia Standards of Learning for English · Integrating Multimodal Literacies
Teacher's field guide
What This Standard Means
What Students Need to Do
- Students examine how a message is built and who is behind it. They judge how well its medium, evidence, tone, and design fit its intended viewers and goal.
What Mastery Looks Like
- Students can analyze an advertisement, video, podcast, infographic, or post using specific evidence. They can explain whether the source, medium, words, images, and organization suit the intended viewers and goal.
Common Misconceptions
- Students often confuse the platform with the message’s goal or assume the audience is everyone. They may judge quality by visual appeal alone or overlook who created and funded the message.
How to Assess It
- Display a public service post. Ask students to name its creator, target audience, intended response, and two choices that make it effective or ineffective.
Lesson moves
Ways to Teach It
Give pairs a printed advertisement to label with sticky notes for creator, audience, goal, claims, images, and design choices.
Ask students to explain which would persuade teenagers better, a podcast clip or infographic, and support their choice with two reasons.
Play Audience Swap by assigning each group a new audience and having them redesign one slide from a public service campaign.
Compare two local news posts about the same event, then identify how source and platform shape what each one emphasizes.
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Printable 11.C.3.B Worksheet
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Use media and visual literacy skills to select, organize, and create multimodal content that articulates the purpose of the presentation, using two or more comm...
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Use medial and visual literacy skills to select, organize, and create multimodal content that articulates and enhances the purpose of the presentation using two...
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