Georgia 9.P.AC.3.d
The Standard
Consume and produce multimodal texts, integrating a variety of genres, text features, and craft techniques to influence target audiences and achieve specific purposes. (I/C)
Georgia's K-12 English Language Arts Standards · Practices (P) · Author’s Craft
Teacher's field guide
What This Standard Means
What Students Need to Do
- Students examine how words, images, audio, layout, and genre shape a message for a particular audience. They create texts that combine modes and use deliberate craft choices for a clear purpose.
What Mastery Looks Like
- A student can explain how specific words, visuals, sounds, and layout choices affect an audience. The student can combine these elements into a clear, purposeful text and justify each choice.
Common Misconceptions
- Students may add images or sound only for decoration, without linking them to the message. They may also ignore the target audience or assume every format works equally well for every purpose.
How to Assess It
- Give students a plain school lunch announcement. Ask them to redesign it as a social media post for incoming ninth graders, then explain two design choices.
Lesson moves
Ways to Teach It
Give groups printed headlines, photos, captions, and charts to arrange into an effective campaign poster for reducing cafeteria waste.
Compare two versions of the same message and write which better reaches teenagers, citing three specific craft or design choices.
Play Audience Switch, where students draw an audience card and revise a message using fitting tone, format, visuals, and text features.
Create a public service post about a local concern for a real school audience, including a call to action and source credit.
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