Georgia 11.P.AC.3.d
The Standard
Consume and produce multimodal texts, integrating a variety of genres, text features, and craft techniques to influence target audiences and achieve specific purposes. (I/C)
Georgia's K-12 English Language Arts Standards · Practices (P) · Author’s Craft
Teacher's field guide
What This Standard Means
What Students Need to Do
- Students analyze how words, images, audio, layout, and genre choices shape a message for a particular audience. They create a text that combines modes and adjust craft choices to fit a clear purpose.
What Mastery Looks Like
- A student can explain why a creator used a specific image, headline, sound, structure, or shift in genre. The student can produce a clear multimodal piece and justify how at least three choices affect the intended audience.
Common Misconceptions
- Students may add images or music that repeat the words but do not strengthen the message. They may mix genres without a clear reason or choose features they like rather than ones suited to the audience. They may also overlook source credit and accessibility.
How to Assess It
- Ask students to redesign a paragraph announcing new school start times as a three-panel post for parents, using a headline, image, and cited statistic. Have them explain how each choice supports the audience and purpose.
Lesson moves
Ways to Teach It
Give groups a news brief, photos, chart paper, and markers to build two posters, one for students and one for parents.
Compare a print editorial and a video commentary on the same issue, then write which craft choices make each persuasive.
Run a card sort matching headlines, images, colors, and audio clips to audience and purpose cards, with teams defending each match.
Have students redesign a local public service announcement as a social post and a 30-second audio script for two different audiences.
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