Georgia 10.P.AC.3.d
The Standard
Consume and produce multimodal texts, integrating a variety of genres, text features, and craft techniques to influence target audiences and achieve specific purposes. (I/C)
Georgia's K-12 English Language Arts Standards · Practices (P) · Author’s Craft
Teacher's field guide
What This Standard Means
What Students Need to Do
- Students analyze how words, images, sound, layout, and genre work together in a text. They identify the intended audience and purpose. They create multimodal texts using deliberate craft and design choices.
What Mastery Looks Like
- A student can explain how specific words, visuals, sounds, and design features affect an audience. The student can combine multiple modes and genres to create a clear message. Each craft choice supports the intended purpose.
Common Misconceptions
- Students may treat images, sound, and layout as decoration instead of choices that shape meaning. They may add many features without considering audience or purpose. They may name a broad audience but cannot connect specific craft choices to that audience.
How to Assess It
- Show students a one-page advertisement. Ask them to identify its audience and purpose, explain two design choices, and revise one feature for a different audience.
Lesson moves
Ways to Teach It
Give pairs a printed advertisement, scissors, and markers, then have them redesign its headline, image, and layout for a new audience.
Ask students to compare two campaign posts and write which one better reaches teenagers, citing three specific craft choices.
Play Audience Switch by giving teams random audience cards and one minute to adapt a message using words, visuals, and layout.
Have students create a digital flyer for a school event, choosing images, headings, colors, and details for students or families.
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Printable 10.P.AC.3.d Worksheet
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