Virginia SOL 9.C.3.C
The Standard
Create media messages for diverse audiences and purposes.
Virginia Standards of Learning for English · Integrating Multimodal Literacies
Teacher's field guide
What This Standard Means
What Students Need to Do
- Students choose words, images, sound, and layout that fit a specific audience and goal. They adapt the same information for different viewers and explain their choices.
What Mastery Looks Like
- Students create a clear message with words, visuals, and design choices suited to the intended audience and goal. They can explain how specific choices shape audience response.
Common Misconceptions
- Students may treat images, sound, and layout as decoration rather than meaning-making choices. They may address a broad audience, mix conflicting purposes, or add too much information.
How to Assess It
- Ask students to create two social media posts about a school event, one for new students and one for parents. They must label two choices made for each audience.
Lesson moves
Ways to Teach It
Give pairs audience and purpose cards, then have them redesign a paper event flyer using markers, image cutouts, and limited text.
Compare two public service posts and discuss: Which audience is each targeting, and what words or images reveal that choice?
Play Message Makeover by having teams revise an unsuitable advertisement to fit a randomly assigned audience and purpose.
Create a school lunch announcement for students, then adapt it for families using a different format, tone, and level of detail.
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Printable 9.C.3.C Worksheet
A ready-to-print activity worksheet aligned to 9.C.3.C, with an answer key for the teacher on its own page. No account needed.
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Related Standards
- 11.C.3.A
Create, publish, and deliver multimodal presentations and pieces aimed at a variety of audiences and with different purposes, incorporating spoken or written co...
- 12.C.3.D
Organize information to create media messages with visual, audio, and graphic components to convey meaning.
- 10.C.3.C
The 10th Grade version of this standard.
- 4.C.4.A
Differentiate between auditory, visual, and written media messages (e.g., videos, podcasts, print advertisements) and their purposes (to explain, to inform, to ...
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