Virginia SOL 10.C.3.C
The Standard
Create media messages for diverse audiences and purposes.
Virginia Standards of Learning for English · Integrating Multimodal Literacies
Teacher's field guide
What This Standard Means
What Students Need to Do
- Students plan and produce a media product for a specific group and goal. They adjust language, tone, visuals, sound, format, and level of detail to fit the intended viewers.
What Mastery Looks Like
- Students produce a clear media product that fits a named audience and goal. They choose effective words, images, layout, and sound, then explain how those choices support the message.
Common Misconceptions
- Students may treat images, sound, and layout as decoration rather than choices that shape meaning. They may use too much text, choose an unsuitable tone, or assume every audience has the same background knowledge.
How to Assess It
- Exit ticket: Draft a three-frame social media post persuading new students to attend tutoring. Include captions, visual notes, and one sentence explaining an audience-based choice.
Lesson moves
Ways to Teach It
Give pairs one school announcement, then have them make a student flyer and a family flyer using paper, markers, and printed images.
Ask students to write which media choices would change when explaining school safety rules to ninth graders, parents, and community members.
Run an audience match game where teams pair sample headlines, images, and formats with audience cards, then defend each match.
Have students redesign a local business advertisement for a new audience and present the revised version alongside the original.
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Printable 10.C.3.C Worksheet
A ready-to-print activity worksheet aligned to 10.C.3.C, with an answer key for the teacher on its own page. No account needed.
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Related Standards
- 11.C.3.A
Create, publish, and deliver multimodal presentations and pieces aimed at a variety of audiences and with different purposes, incorporating spoken or written co...
- 12.C.3.D
Organize information to create media messages with visual, audio, and graphic components to convey meaning.
- 4.C.4.A
Differentiate between auditory, visual, and written media messages (e.g., videos, podcasts, print advertisements) and their purposes (to explain, to inform, to ...
- 9.C.3.C
The 9th Grade version of this standard.
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