Alabama Social Studies SS24.USG.9a
The Standard
- SS24.USG.9
- Explain the role of the media in the political process, including how they shape public opinion.
Analyze how public opinion is measured through polling.
2024 Alabama Course of Study: Social Studies
Teacher's field guide
What This Standard Means
What Students Need to Do
- Students explain how a sample is used to estimate what a larger group thinks. They check who was asked, how people were chosen, how questions were worded, and how much uncertainty the results carry.
What Mastery Looks Like
- A student can identify a poll's sample, question wording, and margin of error. They can explain why a close result or a leading question does not settle what the public thinks.
Common Misconceptions
- Students may think a large online poll represents everyone, even when people choose whether to respond. They may read 51% to 49% as a clear lead without checking the margin of error.
How to Assess It
- Exit ticket: A poll of 800 randomly selected voters finds 51% support, with a 4-point margin of error. Does it show a clear majority? Explain.
Lesson moves
Ways to Teach It
Put 60 blue and 40 red slips in a jar; groups draw 10 without looking, estimate blue's share, then count all 100.
Post 'Should the city ban cars downtown?' beside 'Should the city make downtown safer by limiting cars?' Ask which wording may change responses.
Give pairs three poll cards: a random phone sample, a voluntary website poll, and a street survey. Have them rank reliability and explain why.
Hand out a local election poll article; students mark the sample size, survey dates, and question wording, noting anything the article leaves out.
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Related Standards
- SS24.USG.9
Explain the role of the media in the political process, including how they shape public opinion.
- SS24.CWI.3a
Interpret statistics included in current news stores related to political, social, and economic issues.
- SS24.USG.10b
Assess the impact of political parties on citizens and elected officials, including the increase of political polarization, rise of independent voters, and disi...
- SS24.CWI.3
Explain how public opinion polling is implemented, and describe how polling methods can produce intentional and unintentional bias and flawed samplings.
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