Virginia SOL 8.C.3.B
The Standard
Craft and publish audience-specific media messages that present claims and findings with relevant evidence and reasoning.
Virginia Standards of Learning for English · Integrating Multimodal Literacies
Teacher's field guide
What This Standard Means
What Students Need to Do
- Students make media messages that fit a specific audience. They present a claim or finding, support it with relevant evidence, and explain how the evidence supports the message.
What Mastery Looks Like
- Students create and publish a focused media message for a named audience. They use a clear claim, relevant evidence, sound reasoning, and design choices suited to that audience.
Common Misconceptions
- Students may add facts without explaining how they support the claim. They may choose flashy images, vague wording, or an unsuitable tone instead of shaping the message for the named audience.
How to Assess It
- Exit ticket: Sketch a social media post for either families or students that includes a claim, one relevant fact, and reasoning. Label one audience-specific choice.
Lesson moves
Ways to Teach It
Give groups a claim, evidence cards, poster paper, and markers; they build a public service poster for a named school audience.
Compare two posts about the same issue, then write which better fits parents or students and cite three specific choices.
Play Audience Switch: teams revise one headline, image caption, and evidence choice when the target changes from classmates to administrators.
Create and publish a one-slide message for the school newsletter that supports a campus improvement claim with survey data and reasoning.
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Printable 8.C.3.B Worksheet

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Related Standards
- 7.C.3.B
Craft and publish audience-specific media messages that present claims and findings with relevant evidence in a logical sequence.
- 6.C.3.B
Craft and publish audience-specific media messages that present claims and findings in a logical sequence.
- 7.C.4.B
Analyze media messages for facts, opinions, persuasive messages, word choice, and viewpoint.
- 6.W.1.C
Write persuasively about topics or texts, including media messages, supporting welldefined claims with clear reasons and evidence that are logically grouped.
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