Virginia SOL 7.C.3.B
The Standard
Craft and publish audience-specific media messages that present claims and findings with relevant evidence in a logical sequence.
Virginia Standards of Learning for English · Integrating Multimodal Literacies
Teacher's field guide
What This Standard Means
What Students Need to Do
- Students create and share a media message for a specific audience. They make a clear point, choose supporting details and media, and arrange ideas in an order that makes sense.
What Mastery Looks Like
- Students select facts, examples, visuals, and audio that clearly support their main point. They arrange the parts so the intended audience can follow the reasoning and understand the takeaway.
Common Misconceptions
- Students may add images or music that look appealing but do not support the message. They may use weak evidence, ignore the intended audience, or place ideas in a confusing order.
How to Assess It
- Give students a claim, three evidence choices, and a target audience. Ask them to sketch a four-panel media message using the two strongest evidence choices.
Lesson moves
Ways to Teach It
Have groups arrange printed claim, evidence, image, and conclusion cards into a storyboard for a selected audience.
Ask students to explain how a message about later school start times should change for families, students, and school leaders.
Play Audience Switch by having pairs revise one slide for a new audience, then identify each change and its purpose.
Create a one-page digital message persuading classmates to reduce cafeteria waste, using school data, captions, and a clear call to action.
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Printable 7.C.3.B Worksheet

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Related Standards
- 6.C.3.B
Craft and publish audience-specific media messages that present claims and findings in a logical sequence.
- 8.C.3.B
Craft and publish audience-specific media messages that present claims and findings with relevant evidence and reasoning.
- 11.W.1.B.iv
Organize claims, counterclaims, and evidence in a sustained and logical sequence that explains how the credible evidence supports well-defined points of view.
- 12.C.4.B
Analyze and critique the effectiveness of media messages by evaluating the purpose, evidence, and clarity for specific purposes with targeted audiences.
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