Virginia SOL 12.C.4.C
The Standard
Analyze and evaluate how the media's use of symbolism, imagery, metaphor, and bias impacts the message.
Virginia Standards of Learning for English · Examining Media Messages
Teacher's field guide
What This Standard Means
What Students Need to Do
- Students identify symbolic details, visual choices, figurative comparisons, and slanted framing in news, advertising, and social media. They explain how each choice shapes meaning, tone, credibility, or audience response, using specific evidence.
What Mastery Looks Like
- A student can annotate a media example, name the technique, and cite the exact image, phrase, omission, or source choice that creates it. The student can judge its effect and explain how a different audience might respond.
Common Misconceptions
- Students often label any striking image as symbolism or treat metaphor as exaggeration. They may call a message biased only because they disagree with it. They also spot a technique without explaining how it changes interpretation or trust.
How to Assess It
- Show a campaign ad or news post with a headline and image. Ask students to identify one symbolic, figurative, or biased choice, cite evidence, and explain its likely effect.
Lesson moves
Ways to Teach It
Give groups printed news posts and colored sticky notes to mark symbols, imagery, metaphors, loaded words, omitted context, and likely effects.
Compare two headlines about the same event, then write which framing seems more credible and support the claim with two details.
Play Technique or Effect: teams match media excerpts to technique cards, then earn a second point by defending the intended audience impact.
Analyze a local campaign flyer or public service post and revise one image or phrase to reduce bias without changing the main claim.
Free download
Printable 12.C.4.C Worksheet

A ready-to-print activity worksheet aligned to 12.C.4.C, with an answer key for the teacher on its own page. No account needed.
PDF, US Letter, prints cleanly in black and white.
Download the worksheetKeep exploring
Related Standards
- 11.C.4.C
Analyze, compare, and contrast visual and verbal media messages for content (e.g., word choice and choice of information), intent (e.g., persuasive techniques),...
- 7.C.4.B
Analyze media messages for facts, opinions, persuasive messages, word choice, and viewpoint.
- 10.C.4.C
Examine and analyze how media messages are constructed based on varying opinions, values, and viewpoints.
- 10.C.4.B
Analyze, compare, and contrast visual and verbal media messages for content (e.g., word choice and choice of information), intent (e.g., persuasive techniques, ...
Turn this exact standard into a lesson
Grade, subject, topic, and the complete standard are prefilled. Create one free, no account needed.