Georgia 10.T.C.2.b
The Standard
Identify overtly commercial influences on texts in audiovisual and digital modes and platforms. (I)
Georgia's K-12 English Language Arts Standards · Texts (T) · Context
Teacher's field guide
What This Standard Means
What Students Need to Do
- Students identify when a company, sponsor, or seller has a clear influence on digital or audiovisual content. They point to visible or spoken evidence of that influence.
What Mastery Looks Like
- Students spot clear signs of commercial influence in videos, podcasts, websites, games, and social media posts. They cite details such as sponsorship labels, product placement, affiliate links, or repeated brand images.
Common Misconceptions
- Students may assume commercial influence appears only in traditional ads. They may miss product placement, sponsored posts, affiliate links, discount codes, and brand logos within entertainment or reviews.
How to Assess It
- Show a screenshot of a sponsored social media post. Ask students to circle two commercial signals and name the company or product influencing the message.
Lesson moves
Ways to Teach It
Give groups printed screenshots of digital content to label sponsorship notices, logos, affiliate links, product placement, and calls to purchase.
Ask students to write: How does knowing who paid for this post change how much you trust its message?
Play Commercial Signal Bingo while viewing short clips, using squares for discount codes, brand mentions, sponsorship labels, logos, and purchase links.
Have students inspect a favorite creator's recent post and list visible clues that a company may benefit from the content.
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Printable 10.T.C.2.b Worksheet
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Related Standards
- 9.T.C.1.b
Assess the impact of context and language on a text’s reception by the audience. (I)
- 10.T.C.1.b
Evaluate the impact of context and language on a text’s reception by the audience. (I)
- 3.T.C.1.b
Determine common text features of print, digital, auditory, spoken, and visual modes and describe how they contribute to the overall purpose and effect. (I)
- 11.T.C.2.b
Determine influencers of text, including “invisible” commercial influences. (I)
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