Georgia 11.T.C.2.b
The Standard
Determine influencers of text, including “invisible” commercial influences. (I)
Georgia's K-12 English Language Arts Standards · Texts (T) · Context
Teacher's field guide
What This Standard Means
What Students Need to Do
- Students identify people, organizations, funding sources, ownership, platform rules, and audience demands that may shape a text. They infer hidden commercial pressures and explain their effects on tone, evidence, emphasis, or omissions.
What Mastery Looks Like
- Students can trace how sponsors, owners, advertisers, platforms, or target audiences may shape an article, video, or podcast. They separate confirmed facts from reasonable inferences and support conclusions with specific clues.
Common Misconceptions
- Students may assume the named author is the only influence or that no sponsor label means no commercial pressure exists. They may treat any influence as proof of dishonesty or make claims based only on disagreement.
How to Assess It
- Give students a short product review with affiliate links and repeated brand mentions. Ask them to name one likely influencer, cite two clues, and explain one effect on the review.
Lesson moves
Ways to Teach It
Give groups a printed sponsored article to highlight disclosures, links, brand mentions, and missing viewpoints, then map the likely influencers.
Ask students to respond: Who benefits if readers accept this message, and which words, images, or omissions suggest that influence?
Use clue cards students sort into confirmed influence, plausible influence, or unsupported claim, then require evidence for each choice.
Students inspect a creator's post for affiliate links, discount codes, product placement, and platform incentives, then report one evidence-based inference.
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Printable 11.T.C.2.b Worksheet

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Related Standards
- 12.T.C.1.b
Evaluate the impact of voice and tone on a text’s reception by the audience. (I)
- 10.T.C.2.b
Identify overtly commercial influences on texts in audiovisual and digital modes and platforms. (I)
- 10.T.C.1.b
Evaluate the impact of context and language on a text’s reception by the audience. (I)
- 9.T.C.2.c
Determine the reasons for changing attitudes around a topic and how that affects text. (I)
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